Plastic Surgical Associates is the practice of board certified plastic surgeon, Dr. Diane Duncan of Fort Collins, CO. Strategic Edge teamed up with the Dr. Duncan and the PSA staff to rejuvenate the practice's brand identity and create a website that is truly unique to the practice.

We started out with developing a new brand strategy that would be used to guide design, development, and content for the practice moving forward. Strategic Edge's design reworked the PSA logo for a clean and timeless, yet modern look and feel. Working closely with Dr. Duncan, we then began the process of tackling the new website with all new colors, a fully responsive layout, and photography that reflected the Colorado area.

Our professional videography team also went onsite to produce new doctor and staff bios, patient testimonial videos, and a facility walkthrough tour. New photography was also taken to help add a more personal touch to PSA's new custom website.

Strategic Edge now helps with Dr. Duncan's marketing efforts, including ongoing promotional design (eBlasts, events, ads), and SEO (search engine optimization).