This brief was based on an International Amnesty campaign in which we had to entice a demographic of 18 - 24 year olds to not only engage with the campaign but also react and take action. I felt a good way to lure them in would be to set up a game which would be interactive, include brain training and linked them to a microsite dedicated to young people. We do not have the skills or training to actually build an app, so instead I created some infographic to showcase how the game would work. The concept of the logo is that we are all separated by six degrees of separation and so I wanted a logo that would reflect this, and also look inviting to use.