IMM is now Singapore's largest outlet mall.
Being in a competitive market is hard to stand out among the rest. That’s why we took a different approach. Rather than showing ads like a typical mall, which consists of a happy model posing with products or shopping bags, we feature on the products – which is what outlet mall is really about. Affordable & discounted branded goods! This is also to target tourists that come to shop.
Throughout the year, all the campaigns will have the same concept & design. eg: Chinese New Year, Great Singapore Sale & Food Fest. By having a consistent look & feel, it gives a memorable impression to the shoppers.
