UCSD Campaign Website

  • I teamed up with Elm Gives to reframe a UCSD fundraising campaign to speak to a younger audience. I concepted and designed the site, using a theme of breaking conventions to reflect the boundary-pushing mindset championed by UCSD.
  • Using UCSD's¬†original campaign website as a jumping-off point, I wrote copy that placed more focus on the idea of breaking conventions that UCSD is known for. This idea refocused the entire flow of the campaign.
  • The site's simple, bold visual language¬†reflects this sentiment aesthetically.