I teamed up with Elm Gives to reframe a UCSD fundraising campaign to speak to a younger audience. I concepted and designed the site, using a theme of breaking conventions to reflect the boundary-pushing mindset championed by UCSD.
Using UCSD's original campaign website as a jumping-off point, I wrote copy that placed more focus on the idea of breaking conventions that UCSD is known for. This idea refocused the entire flow of the campaign.
The site's simple, bold visual language reflects this sentiment aesthetically.