–Ad Campaign
– Exhibition Poster
Bruce Conner’s first comprehensive retrospective in New York, IT'S ALL TRUE brought together over 250 artworks, ranging from films to assemblages. The title of the exhibition came from a letter written by Conner, in which the artist created a list of contradictory personas for himself. Using this list, paired with Conner’s powerful imagery, we created a title wall and advertising campaign that at a glance summed up Conner’s ethos as an artist.
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Designed at The Museum of Modern Art, 2016
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Co-Curated by Stuart Comer & Laura Hoptman; Creative Direction: Ingrid Chou; Art Direction: Tony Lee Jr.; Lead Designer: Eva Bochem-Shur; Production: Claire Corey, Paulette Giguere; Typeface: Lyon
