Canadian Food Truck Festival 2018
About Festival [Re-branding]
Enjoy 14 days of delicious daydreams!
From snacks and beverages to main dishes, the Food Trucks create new type of handy food for you with delicious and unique taste!
Just come, pick, grab, and go in Canadian Food Truck Festival 2018! It is that simple and easy. You can just sit down and enjoy your choice of food with entertaining performances, you can collect some memorable and useful souvenir from our selected vendors, and enjoy your eco-friendly moment in local parks! Remember, simple is the best, and simple foods are even delicious!
From snacks and beverages to main dishes, the Food Trucks create new type of handy food for you with delicious and unique taste!
Just come, pick, grab, and go in Canadian Food Truck Festival 2018! It is that simple and easy. You can just sit down and enjoy your choice of food with entertaining performances, you can collect some memorable and useful souvenir from our selected vendors, and enjoy your eco-friendly moment in local parks! Remember, simple is the best, and simple foods are even delicious!
Approach
For the rebranding, I mainly focused on how the brand could stand out in local parks to attract the visitors. Therefore, I have created bold and eye-catching illustrations with hue colours. Also, since the festival held in 5 various locations throughout Ontario, I designed the festival identity yo be unified with illustration style and contents, but applied different application for all 5 locations with effective visual presentation.
