Context of the Brand The Co-Op invites creatives from all over the field to share an exhibition space by creating multiple mini-gallery spaces underneath one roof. The Co-Op is a space that is open to the public for viewing. 

It is a space where the up-and-coming artist can showcase their work. To exhibit at the Co-Op you don’t have to be an established artist. It is a space that celebrates new talent. They cater to a diverse group of creatives from art to photography to design. 

The Co-Op was born out of rebellion against how the creative industry in Cape Town currently operates. There are so many different types of creatives in Cape Town but the industry exclusively caters towards a select few. The Co-Op is interested in what the rest of the nation has to offer. They want to see the smaller artists and creative entrepreneurs thrive and give them a platform where they can gain recognition and launch their careers.

 The Co-Op is an exciting space of constant change and incredible creative energy for all to enjoy and learn from.