BeBe Dobré ráno created a new campaign in continuation with the successful local creative platform Move to a good breakfast. Two new TV spots were produced with well known director Karel Janák. One of them focused on equity - a team of young enthusiasts from the Movement for a Good Breakfast who puts an end to boring radio broadcasts! Radio BeBe Good Morning was created to cheer up the nation and get people to move to the right rhythm. The second television commercial promoted the great taste of BeBe Dobré ráno’s biscuits. The TV campaign was supported by radio and a special outdoor campaign aimed at commuters with the radio playing at bus stations and prints covering metro escalators.