Looking to regain some consistency throughout their marketing efforts, I helped to develop a range of Campaign Monitor templates for The University of Newcastle's Alumni program.
Adhering to their brand guidelines, a set of highly customisable templates were created, giving content editors freedom and their marketing department a consistent image on which to continue building their brand.
Full Campaign Email—
The full campaign email consisted of a number of customisable, responsive content types.
The full campaign email consisted of a number of customisable, responsive content types.
These content types, such as headers, text and image blocks and multiple footer configurations provided a selection of wide ranging options for content editors.
Additionally, it helped in establishing a consistent baseline for the creation of future campaigns.
Additionally, it helped in establishing a consistent baseline for the creation of future campaigns.
Role —
Design / Art Direction / Email Development
Production—
Newism
Client—
The University of Newcastle
