Access Window
Michael Kors
Spectas partnered with Michael Kors to help launch ACCESS, their first fashion smartwatch. Our goal was to design a window display that expressed the "infinite" looks provided by a digital watchface. We created 7-foot tall shadowbox displays with two types of content; an infinity mirror reflecting watch faces off into the distance or looping video nested behind layered graphics. All windows were dressed with oversized metallic watch graphics that installed with without visible supports or the use of adhesives.
Tags: Design Engineering, Concept Development, Prototyping, Materiality, Lighting Design
