Singapore is rated as one of the most sleep-deprived countries in global surveys in recent years.
It is recommended to get at least 8 hours of sleep every night. But many of us do not have the luxury of sleeping that long.
The constant lack of sleep can cause many negative impacts on your health. Sleep experts have found that naps can improve
many of these impacts. Hence, this campaign “Catch 10 Winks” is created to encourage the habit of napping among young adults.
It is meant to be a form of relief for the sleep deprived and to educate them on the importance of sleep.
The messaging makes use of similes to talk about the benefits and impacts involved.
This campaign includes posters, microsite, app, social media, miscellaneous advertisements and a sleeping kit.
many of these impacts. Hence, this campaign “Catch 10 Winks” is created to encourage the habit of napping among young adults.
It is meant to be a form of relief for the sleep deprived and to educate them on the importance of sleep.
The messaging makes use of similes to talk about the benefits and impacts involved.
This campaign includes posters, microsite, app, social media, miscellaneous advertisements and a sleeping kit.
This is a scrolling microsite that is meant to educate people on the consequences of the lack of sleep and the benefits of napping on your body. At the end of the site, there are QR codes which will direct them to the “10 Winks” app. Users can also get free sleeping kits on the website.
The phone application “10 Winks” has a timer, a tracker and a mini game with a custom avatar. Data from your wearable will be
synced with the app as it tracks your sleeping patterns. The frequency of naps will affect the well-being of your avatar. As you earn
napping streaks and unlock achievements, you will unlock more camera filters and keep your avatar happy.
synced with the app as it tracks your sleeping patterns. The frequency of naps will affect the well-being of your avatar. As you earn
napping streaks and unlock achievements, you will unlock more camera filters and keep your avatar happy.
The profile page creates a semi-interactive experience where the visitor will select one of the posts
as an answer to the question in the bio. The post will then give more information on napping and sleeping.
as an answer to the question in the bio. The post will then give more information on napping and sleeping.
The train ads will emphasise the impacts of lack of sleep and the benefits of napping, and are
designed in such a way that the commuter’s head will end up in the illustration when they sit down.
designed in such a way that the commuter’s head will end up in the illustration when they sit down.
The ads in the bus will be sharing napping tips on the back of the bus seats.
This is the sleeping kit. It contains a blanket, eyemask, earplugs, earphones and a blanket.
When the blanket is put into the packaging, It can function as a pillow too.
It also has a sleeping booklet which shares various ways that you can make use of the sleeping kit.
When the blanket is put into the packaging, It can function as a pillow too.
It also has a sleeping booklet which shares various ways that you can make use of the sleeping kit.
Some pages in the sleeping booklet.
