This was a DIY campaign for Checkers Hyper. This type of communication is spread over a number of pages to demonstrate range and value for money. The aim was to promote all kinds of products that could help you complete home upgrading, home cleaning or general maintenance around your home or garage.
This is a concept cover. The theme for this design was a blueprint. The typography was created in Adobe Illustrator.
The corporate colour for Checkers Hyper is green, so in essence this cover suggested a "greenprint" to plan your next job around the house.
This cover was a more hard-sell approach.Things like a heavily textured background and screws were used to bring across the idea of hard work.
Competition poster that ran for the duration of the campaign.
An example of how the campaign was used in a digital space. Show a common household problem (kids who don't pick up their toys) and then show how the supermarket can solve that problem.
