IntergiChain, a force in channel data anayltics, was ready to branch out of the pharmceutical space. Donning a new name, DNA (Demand Network Analytics), a new face and messaging were needed. The challenge: Create a bolder personality while showcasing how we unlock the value of channel data.
Below are two brand ideas presented.
![messaging](https://mir-s3-cdn-cf.behance.net/project_modules/disp/7f4d8549031223.560849e6f348f.jpg)
![messaging](https://mir-s3-cdn-cf.behance.net/project_modules/disp/231f5949031225.5608493194194.jpg)
![messaging](https://mir-s3-cdn-cf.behance.net/project_modules/disp/c157d149198973.560852d85b633.png)
![messaging](https://mir-s3-cdn-cf.behance.net/project_modules/disp/7b244749031229.560848ef597db.jpg)
![messaging](https://mir-s3-cdn-cf.behance.net/project_modules/disp/95faf149031231.56084a0977790.jpg)
![messaging](https://mir-s3-cdn-cf.behance.net/project_modules/disp/78825149198975.560850be72a15.png)
The final brand:
![messaging](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/3c022849198977.5608500a11047.png)