So, the store that I worked with - Craftus, kept a lot of artefacts from different places in India. When asked the customers to what they wanted in the store, The said, 'Why don't we have our own line of products which are Puneri in nature? That way people could be enjoy wearing/using things which belonged to their own region'.
and that is when I came up with the idea of "Aamcha Pune" Which means "My Pune" and designed some Merchandise taking up things that were very close to the city and its people.