CONFIDENTIAL is a brand of alcoholic fruit flavoured beers produced in London, England. The project involved the creation of a set of beverage packages with a conceptual outer container. The designs were inspired by forensic science, crime scene investigators, and old detective murder cases; Particularly famous ones that occurred in England such as Jack the Ripper. 

The logo is a combination of a finger print and the main fruit ingredient to reveals the mysterious flavour in a subtle way. By matching the colour of the logo with the beverage, after consumption, one can see the print left by the “murderer” at the scene of the crime. Each label design replicates the file folders containing classified information regarding the murder cases. The outer container was designed to reinforce the concept as the bottles are bagged as evidence wrapped with police tape to avoid contamination.