The Daarjeeling Express Branding


Skills: Branding

The project was to build a brand for a Portugal-based Indian fast-food restaurant with gourmet touches based on high-quality ingredients and decoration. As if it wasn't hard enough to mix fast food, India, and a premium look, we added one more brand element to the equation: Portugal. 

We worked with a principal Serif typography in combination with a Condensed Sans in order to achieve a good message & concept hierarchy. We created a visual world full of details: typography resources that reminds to Hindi calligraphy, Portuguese typical tiles with Indian elements, a reduced color palette that remains elegant but reckons of India. 

We managed to put together many visual elements to help us build The Darjeeling Express essence as a whole. We hope you like it :)








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The Daarjeeling Express Branding
Published:

The Daarjeeling Express Branding

Skills: Branding The project was to build a brand for a Portugal-based Indian fast-food restaurant with gourmet touches based on high-quality i Read More

Published: