A pop up experiential exhibition to activate the story of EQT BBall mid. The shoe being an anti-glamour, no nonsense footwear that was born in the 90s, the enagagement emphasized on 'Only the essentials'.
The exterior of the pop up shop was a container with minimal exteriors, true to the concept of 'Only the essentials'. Keeping in mind the brand thought of past meeting the future, the container had two sections. The past section focussed on archive shoes of the 90s and took inspiration from elements from the 90s, with some present day technology to showcase the content.The present side had some interactive displays to engage customers and display information about the product.
The exhibit was a complete pack of history, launch and trial.
Awards :
1.Kyoorius Design Award 2018 (Blue Elephant)
2. Pool Magazine India's Best Design Project Award 2018 (IBDA)
