The HDI Group works with leading brands in providing project support and complete campaign services. The firm needed a modern, professional site that verbally and visually communicates its brand and messaging and encourages two key audiences — marketing consultants and corporate marketing teams — to engage with The HDI Group. Besides the need for a mobile-friendly, search engine optimized public site, The HDI Group also needed the development of a private section of the site to accommodate easy communication with the consultants who are part of the HDI team.

Scott Design created a responsive website, where the layout of the content fluidly changes based on the viewing screen. Black and white images add to the clear, concise, and professional feel to allow The HDI Group to more effectively connect with prospective clients and possible consultants. Two prominent CTAs (leading to simple registration forms) make contacting HDI easy, including the ability for interested consultants to submit a resume and for HDI team consultants to log on to the private site. As with all sites created by Scott Design, the entire site’s code and structure was optimized for SEO.

Leveraging the look of the new website, Scott Design also created a holiday email and landing page — and set up HDI reps with an easy way to send out the responsive, mobile-friendly emails from their desktops.