Lush & Plush is a online boutique store that specialises in succulent miniscapes.
The brief was to create an own-able and differentiated brand within the florist and gifting industry. To stand out, it was important to create a lifestyle brand that was relevant to young homeowners yet still looked professional enough to appeal to corporate companies.
In order to create a modern and energetic identity, brave and vibrant colours were used to complement the beautiful aesthetics of the succulents. A simple logotype with a clean sans serif typeface accompanied by unique silhouette of succulents were combined to flexible, dynamic identity.
The art direction of the brand photography is clean and bright, focusing on
the uniqueness of the succulents and the colours of the arrangements.
