Honey Twigs Repackaging : Concept Exploration

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Honey Twigs aims to revolutionize honey for today's generation by offering Honey On The Go. The company aims to bring pure and delicious honey to all parts of India and beyond, making life sweeter one twig at a time.

BRIEF

1. To highlight their USP: Convenience, Healthy Snacking Option, Fun, Non-Messy, Easy, Portable.

2. To capitalize the product USP of convenience, also emphasize the quality of honey.

3. Create clarity in the mind of the customer on how to use the product.

4. To make first time customers understand what they are getting inside the pack.

ISSUES WITH CURRENT DESIGN

1. Doesn’t reveal: what the product is, what are its benefits in terms of the brand USP and positioning.

2. Cluttered design solution with overwhelming use of iconography.

An observation of the competitive landscape, existing brands and packaging in the market all look the same in terms of colours, icons (honeycomb, bee etc), and are saying the same thing.

How does Honey Twigs stand out?

With a Tone of Voice, that is;

For an audience with a characteristic personality;

Interpreting the Brief and Research

Honey Twigs is to honey what tea bags was to tea — it enabled people to carry their tea with them wherever they went — to the office or out of town.

Inspired by the fields of Haryana and Punjab where the honey is sourced, the direction is a visual feast that emphasizes the purity and convenience of Honey Twigs.

Begin your journey with Honey Twigs! For the traveller in all of us!