For this project we were to create a fictional chocolate brand that promoted a social cause. I created KVSH Chocolate, a company that produces THC chocolate and donates profits to the American Cancer Foundation and additionally, provides free cannabis products to chemo patients. My rationale is that alcohol products always have great branding practices; why not extend these packaging concepts to the growing market of cannabis products?
This brand puts a scientific spin on cannabis. The content mirrors the look and feel of a periodic table and parses out information in a simple and clean way. The pattern work mimics the idea of stimulation, brain waves, activity, and neurotransmitters floating around in head space.
Each flavor of chocolate is a specific strain of cannabis that pairs well with a superfood that prevents cancer. For example, raspberry is matched with the strain Strawberry Cough.