BRAND STRATEGY GUIDE:
KRISPY KREME DOUGHNUTS
This 82 page proposed brand guide was designed after 10 weeks of research and data collection on a potential rebrand for Krispy Kreme.
Krispy Kreme Doughnuts has long since felt like a brand that is synonymous with mass production and automation. Customers don't engage with the brand besides quickly picking up doughnuts and leaving. There is a great opportunity for Krispy Kreme to create a space for customer engagement and provide hand-crafted doughnuts and coffees for their customers.
The strategy behind the rebrand is to position Krispy Kreme as a potential place for customers to stay and spend their time feeling creative, and to help be their Spark of Genius.
Read the full Brand Guide below:
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