Easycompost - Website design

Easycompost is an organic waste collecting service for professionals (hotels, restaurants, grocery stores) in Paris, France.

This is a new organization with no pre-existing website and the task was to design it from scratch.

1st phase : research

With limited sources of information available (no analytics & market data, no users), I decided, as a starting point, to interview the founder of the organization to get answers to a few key guiding questions :

- How would you define your brand in a few words ?

- What is the main goal of your organization ?

- What do you want to achieve with the website ?

- Who are your users ? Who are your customers ?

2nd phase : wireframing & prototyping

Based on the results from the research, I draw a quick pen and paper wireframe to validate with the founder of the organization the information structure of the website.

pen and paper wireframe

I then proceeded on designing a prototype (with Adobe XD) to validate the look & feel of the website.

prototype with Adobe XD

3rd phase : first implementation & user feedbacks

By this time, we managed to have a list of beta-testers for the website. I decided to build a first & quick version of the website using WordPress and to use it to gather user feedbacks.

first version of easy compost.org homepage

To gather feedbacks, I used a form structured around 4 key questions about the experience users had on the website (what delighted them, what could be improved, what was not clear, ideas/suggestions). I also ask them questions about their perception of the service and a question to calculate the Net Promoter Score.

form used to gather user feedbacks

4th phase : making sense of user feedbacks

The main insights from the users were :

- the usability is great

- the value proposition is not compelling

- the process is not clear

Based on this, I added new "features" : infographic showing the process, page called Compost with key arguments and information on how composting works, overhaul of the page Offer including a map of the areas covered by the service.