ROCHESTER REGIONAL HEALTH
CREATED WITH MPC NYC
I worked with MPC out of NY, to create a series of medical vignettes that would live within a number of broadcast commercials. The work I did would highlight the narration and act as HUD elements within screens of the spots. My work would imply a technologically advanced future while aiding the live action from within the hospital.
Credits:
Director: Andrei Juradowitch
Agency: EVR
Cinematographer: Jeffrey Kim
Editor: David Cea at Whitehouse Post
Production Company: MPC Creative
Executive Producer: Dan Sormani
Head of Production: Ryan Creaighton
Line Producer: Collin Lewis
Post Producer: Aiste Akelaityte
Motion Designer: Bryan Coleman
Animator: Bryan Coleman
Flame Artist: Rob Walker
2d Artist: Samir Tapir
Storyboard Artist: Ryan Beckwith
Cinematographer: Jeffrey Kim
Editor: David Cea at Whitehouse Post
Production Company: MPC Creative
Executive Producer: Dan Sormani
Head of Production: Ryan Creaighton
Line Producer: Collin Lewis
Post Producer: Aiste Akelaityte
Motion Designer: Bryan Coleman
Animator: Bryan Coleman
Flame Artist: Rob Walker
2d Artist: Samir Tapir
Storyboard Artist: Ryan Beckwith
Tools used: Cinema 4D, x-particles, After Effects
![medical light Data particles xparticles brain heart body skeleton DNA](https://mir-s3-cdn-cf.behance.net/project_modules/1400/65248c61748817.5a7a5155bd229.jpg)
DIRECTORS CUT
ANIMATED GFX
ANIMATION STILLS
BRAIN MRI
![medical light Data particles xparticles brain heart body skeleton DNA](https://mir-s3-cdn-cf.behance.net/project_modules/1400/c260da61748817.5a78ca0700482.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/9ee4fa61748817.5a78ca053ca01.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/6f35c561748817.5a78ca053c6be.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/b0540d61748817.5a78ca053c112.jpg)
HYPOTHERMIA PROTOCOL
![medical light Data particles xparticles brain heart body skeleton DNA](https://mir-s3-cdn-cf.behance.net/project_modules/1400/9f4b9761748817.5a78ca0700d7f.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/2c8df461748817.5a78ca05b0ae8.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/c361a061748817.5a78ca05b0e6e.jpg)
DNA HELIX
![medical light Data particles xparticles brain heart body skeleton DNA](https://mir-s3-cdn-cf.behance.net/project_modules/1400/c81a6c61748817.5a78ca07009a3.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/fc2e3361748817.5a78ca060b903.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/1884b161748817.5a78ca060b4f6.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/0d3eda61748817.5a78ca060af9e.jpg)
NEURONS FIRING
![medical light Data particles xparticles brain heart body skeleton DNA](https://mir-s3-cdn-cf.behance.net/project_modules/1400/b9869261748817.5a78ca06f3b1e.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/904d2a61748817.5a78ca06567a7.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/5bef9961748817.5a78ca0656b8b.jpg)
HEART HEALTH
![medical light Data particles xparticles brain heart body skeleton DNA](https://mir-s3-cdn-cf.behance.net/project_modules/1400/a6dab061748817.5a78ca06f419d.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/478ff361748817.5a78ca068fded.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/1f6a1161748817.5a78ca068fa04.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/de360f61748817.5a78ca0690128.jpg)
EARLY SKETCHES
![medical light Data particles xparticles brain heart body skeleton DNA](https://mir-s3-cdn-cf.behance.net/project_modules/1400/8333db61748817.5a78d22c5c088.jpg)
![medical light Data particles xparticles brain heart body skeleton DNA](https://mir-s3-cdn-cf.behance.net/project_modules/1400/c6298661748817.5a7b3cd59cc1a.jpg)
THANK YOU