Ash & Elm is a nationwide firewood delivery brand.
They are focused on fire (wood, fireplaces and bonfires) as a lifestyle experience and are positioned to higher end convenience markets, providing the highest quality hardwoods and fire supplies, delivered directly to homes and businesses. Oaks, Maples, Cherry and Ash are varieties of the highest quality and packaged with beautiful smelling aromatics to enhance the fireside experience. This project presents the concepts I created for their delivery box design contest.
Brief:
The brand needed a clean, impressive high-end look which conveys quality and experience to fit their standard 16" log with a compartment for matches and kindling.
Solution:
My concepts are based around the idea and the visuals of a modern fireplace, as well as showcasing the beauty and texture of the wood.
image above: moodboard
