PGB BRAND IDENTITY
PGB is a NYC-based restaurant group founded by chef Jeremy Spector. Their signature product is their hot sauce, made from the freshest habanero peppers. Using the little orange pepper as my inspiration, I designed an identity for PGB that embodies their fun, natural, and 100% homemade approach to food.
pgbfood.com →
PGB is a NYC-based restaurant group founded by chef Jeremy Spector. Their signature product is their hot sauce, made from the freshest habanero peppers. Using the little orange pepper as my inspiration, I designed an identity for PGB that embodies their fun, natural, and 100% homemade approach to food.
pgbfood.com →
CREDITS
ART DIRECTION, ILLUSTRATION & DESIGN
Lauren Hom
•
MARKETING, BRANDING & COPYWRITING
Jenn Tardif
•
CHEF, OWNER, MAD SCIENTIST
Jeremy Spector
ART DIRECTION, ILLUSTRATION & DESIGN
Lauren Hom
•
MARKETING, BRANDING & COPYWRITING
Jenn Tardif
•
CHEF, OWNER, MAD SCIENTIST
Jeremy Spector
•
WEB DEVELOPER
Adam Fratino
WEB DEVELOPER
Adam Fratino