Pawsitive Therapet is a start-up business that offers Animal Assisted Therapy (AAT) in Bangalore, India. AAT is a form of therapy that involves the active participation of animals during sessions to improve patient’s social and cognitive functions of patients. The clinic will house dogs exclusively. Their aim is to supplement psychotherapy with the intuitive and comforting nature of dogs.
// Design Objective
The objective of this project is to design an identity to the company that is timeless and unique social design. The identity should be able to communicate and invite its viewers through warmth and friendliness to create loyalty, trust, and friendship to the company.
// Target Audience
Age: 14 to 55 years old
Primary Target Audience: People with Depression and Anxiety
Secondary Target Audience: Parents of Children with Depression, Anxiety, and/or Autism
Geographical: Bangalore, India
Tools Used: Adobe Illustrator / Adobe Photoshop / Adobe Indesign.
Years: 2016
Subject: Live Project
// Tote Bag Design
// T-shirt Design
