LOGO and Poster Design
for Bold Travel Agency
Personal Project
Tools: Illustrator, Photoshop
Typeface: Futura
Objective: Design a logo for Bold Travel Agency and a series of posters for their advertisement campaign.
Target audience: Tourists aged from 25 to 45 who are adventuresome and want their travel experiences to be unique and memorable.
Bold Travel Agency focuses on uncommon destinations for travelers. Targeted clients are people who seek adventures and are not afraid to take a risk on their journey. The company wants to combine their brand and the logo, moreover, the logo should be easily identified as a travel agency.
I combined the symbol of a map pin, a lens, an airplane and the brand name to design the logo. An airplane was placed on the edge of the circle, which symbolizes traveling with Bold helps clients to step out of the comfort zones. Futura was chosen as the typeface to demonstrate a modern and adventurous impression. earthtone colors were used to construct the color plan. These concepts convey the image of the travel agency.Ten
Mexico, Pakistan, and Afghanistan are the destinations for the latest travel package. The posters design ideas are explained as follow. Three countries’ representative architects were placed in opened luggages to hint the upcoming surprises offered by the journey. The tones of the posters were set to bring clients the feelings of positivity, warmth, and mystery so that to change the common perceptions of these countries.
Logo development and size
Poster design for advertisement campaign
