LAUNCH
Driver forward campaign
Driver Forward is the single global strategy and execution plan that unites Uber around the cause of Driver Obsession - showing that we listen and adapt in order to serve drivers better.
It’s also an internal effort to bundle product and features launches for more impact and greater meaning, through themes that matter to drivers, like flexibility, safety, and earnings.
Our goal was to deliver a consistent story with a series of connected product messages to drivers in EMEA markets, that clearly communicates why we’re changing for them, the value they’ll see, and how the changes work. We created a toolkit of scalable assets that can flex to fit the varying launches across EMEA.
It’s also an internal effort to bundle product and features launches for more impact and greater meaning, through themes that matter to drivers, like flexibility, safety, and earnings.
Our goal was to deliver a consistent story with a series of connected product messages to drivers in EMEA markets, that clearly communicates why we’re changing for them, the value they’ll see, and how the changes work. We created a toolkit of scalable assets that can flex to fit the varying launches across EMEA.
HUB | PRINTED ELEMENTS
FLEXIBILITY
EXPERIENCE
SAFETY
Client: Uber
Design Manager: Jessica Wong
Project Manager: Luís Martins
Designer: Leonie Hunter-Marrow
Copywriter: Matthew Murphy
Design Manager: Jessica Wong
Project Manager: Luís Martins
Designer: Leonie Hunter-Marrow
Copywriter: Matthew Murphy
