Outdoor equipment that gives a slight advantage over nature
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Sail is a Canadian company specializing in outdoor equipment. Their mega stores are warehouse-type and there are more than 500,000 items on site. The challenge was to demonstrate that with so many choices of equipment, everyone can find what they need, whether you're outdoorsy or a real pro.
Client: Sail
Agency: Taxi Montréal
Creative Director: Pierre Nolin
Art direction, copywriting & Photo retouching: Nicolas Baillargeon
