For this project in the fifth year design studio, we were asked to choose a brand and rebrand it to target a new audience. I've chosen The New York Times, and I've Changed their target audience to be younger around the age 18-30, because the new concept for the rebranding was that this version of the NYT is going to be for those who don't have time to read long articles with so many details, they just want the important!

also, they want to know what is trending around the world, that's why I named it T For Short and I've kept the T from the original logo and added for short with a red highlight to show that we will give you what's important, but I've changed the identity to be more fun and appropriate for the new target audience. I've added illustrations, typography, and new colors. we were asked to design 3 assets for the new brand and a brand guideline, here I'm going to show the stationery and the brand guideline.  

other applications here