The basis of this project is to advertise and promote Readings Bookstore by showing the audience how it is a place where you can lose yourself in a good book. The campaign shows how the person reading a book can visualize and imagine what he’s reading, the tagline being “Escape into a book”. The goal is to nurture the idea that Readings is the place to do it. In order to achieve this goal, the techniques used are photo-manipulation and photography. Through these techniques, I have shown the imagination of people when they read books of numerous categories provided at Readings like history, fantasy, travel etc. The visuals of this campaign have evoked interest in people to visit the Readings Bookstore.