ADIDAS Y-3 MENS ICONIC BACKPACK
In 2017 I designed the accessories collection for Y-3 consisting of around 30 items including design updates and new designs. The mens Iconic Backpack was the first product of the collection I designed. It was the benchmark upon which I established the design markers for the entire collection.
Marketing: Mirko Orsini
Creative Direction: Geoffroy Meyer
Year: 2017
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Mood Board
The theme for this collection is Sci-Fi.
For the research phase I looked at space travel suits and space ships in science fiction movies and early scuba diving suits. In particular I was inspired by the modularity of the space ships and of the astronauts gear. Based on this, I explored modular bags concepts in sketching and in building mock-ups.
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The Backpack was shown during the show of Y-3 at Paris Fashion Week in Spring / Summer 2017.
