Logo design for a private OB/GYN clinic in NY. It's an innovative clinic that uses the latest treatment, monitoring/surgical technology and approaches each patient with individual attention, compassion and consideration The owner wanted their brand to be more on a boutique/high-end spectrum, appeal more to younger people with high income, young families who are planning to expand and do not mind paying for a high quality medical care. At the same time it had to be simple, clean, not have any generic illustrations and stand out from the competitors. The approach taken with this project was once again simple. Sans serif typeface, feminine touch of color (directed by the interior design of the clinic) and a detail that reinforces the femininity of the logotype, since it is a clinic for women. Although, overly used, the female sign was incorporated in a new interesting way, which right away became a part of the logo, yet wasn't to overpowering.