Print Ad Campaigns
I may not be Don Draper, but I've got ideas, too
I may not be Don Draper, but I've got ideas, too
The images below represent various ad campaigns developed by me and later designed, at my direction, by the NJBIZ art department. Clients range from a large regional accounting firm to a major real estate firm to a credit union. Not every campaign ultimately appeared in print, but those that did were highly successful, e.g. Stern & Dragoset real estate appraisers and First Financial Federal Credit Union.
At times, clients felt that a more traditional advertising approach was right for them. Like Don Draper, I strongly encouraged my more creative, solutions-based campaigns. See what you think.
At times, clients felt that a more traditional advertising approach was right for them. Like Don Draper, I strongly encouraged my more creative, solutions-based campaigns. See what you think.
When small businesses were finding it hard to get financing, I encouraged Amboy Bank to play up their smallness - and access to funds - as a benefit
