Tết Là Nhất - Pepperidge Farm
Product differentiation: Amplify brand communication assets for PEP such as the premium ingredients as well as the origin from USA
IDEA: In some cases, an extra inch can create a huge difference.
It all begins from the most common phrase of words among Vietnamese before Tet…“TẾT NHẤT tới nơi rồi!!!” . Bring back the true spirit of Tết “TẾT LÀ NHẤT” OR Bring back Tết as the most DESIRED GIFT of all time. With the best quality, well-known origin and the spirit of “the most desired gift for Tet”, PEPPERIDGE FARM absolutely can
-------
CREDIT:
Client: Pepperidge Farm
Creative Concept: Chep Nguyễn
Art Director: Chep Nguyễn
Conceptualize: Chep Nguyễn
Copywiter: Tâm Nguyễn
Producer: Toàn Nguyễn
Clay Modeling: Tidu Workshop
Food Stylist: Tran Nhat Dang Khoa
Visualizer: Pung Pung & Tra Truong
Story board
