Conventional McDonald’s Burger Box
(Concept)
This McDonald’s Burger Box was designed so customers can eat burgers without worry of getting their hands dirty. The usage is very simple: by tearing apart the top half of the box and use the lower half as a wrapping paper, any kind of excess sauces will be trapped inside the box to prevent a mess on the table and clothes.
The octagon shape of the box is meant to wrap around the burger nicely and keep the inside in place. If the customers want to place their half-eaten burger to switch to fries or drinks, it can be done easily as the eight flat sides allow the burger to stand up instead of lying down on the table.
Color and shape variants test. The main color palette in used is McDonalds’ red and yellow with white-colored shapes.
The chosen typefaces are hand-drawned to create a sense of sincerity, combined with clean slab typeface for its
strong and stable characteristic.
Visual of Usage Instruction, printed on back side of the box
SKETCHES OF THE BOX'S STRUCTURAL CONCEPT
THANKS FOR VIEWING!
