VA Filtration new brand identity
VA Filtration needed a new logotype to reflect its change in the marketplace from exclusively serving the wine industry to serving a vast array of beverage industries.
VA Filtration needed a new logotype to reflect its change in the marketplace from exclusively serving the wine industry to serving a vast array of beverage industries.
The new mark installs a clearer and more functional geometric design to convey a more corporate and forward-thinking company.
A new wordmark that imposes the name VA Filtration in a more readable and impactful way that creates a stronger connection with American companies.
Ideation
