SoNu Digs is Chicago’s first micro-unit building. Efficient living at SoNu means everything is within arms reach. Bud Rodecker led the Thirst team to create an identity that takes inspiration from the building's architecture and the 1927 type sample of Fregio Mecano. The type is built from modular units allowing it to expand and contract into tight spaces. It comes in three heights, Tall, Regular, and Short. Each height nests together to build a wall of typography.
Thirst also designed the graphic identity for Pizzeria Bebu, located in the SoNu storefront.
Process
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