PHASE 1 Development. These images represent some of the more concrete ideas that would eventually lead to the look and feel of the ENTROPY brand. ENTROPY is difficult to place into just a few themes, because basically everything about everything is affected by this force. All life, death, existence and beyond. ENTROPY is most easily understood as, "The force or abundance of useful energy needed to do useful work". It is neither negative or positive. It simply just is. Eventually, everything decays. Regardless of money, nutrient, information, or energy.