The intention behind this project is to change people views, attitudes and actions towards both consumerism and minimalism. Showing them the benefits of a more minimal lifestyle while creating awareness of the problems with our consumer-driven society. I wanted to create a campaign concerned with using minimalist ideas to help people simplify their lives and gain some perspective on what is truly important.

This campaign is aimed at anyone who feels discontented and disconnected from their current lifestyle. Aimed at anyone who wants to create some positive change in their lives. It includes different approaches and projects that promote a more minimal, conscious and mindful lifestyle.