Implementation at all Lifestyle stores across India. When summer rolled in this year, it presented us with a delightful opportunity to highlight our linen and shorts merchandise offerings. With the objective to enhance the customer’s shopping experience and catch their fancy through show-stopping vertical displays on pillars and calling out attractive price points, we developed designs that could be standardized across all ratios of pillars. The pillars were complimented by table displays in the vicinity to create higher recall value and more points of sale.

Linen shirt display was designed with a different take on summer theme with wooden planks backdrop which contrasted beautifully with the light, pastel tones in the shirts collection. The 3D props were minimal in white colour.  Brand partners were appreciative of this move as it created additional highlight spaces for them.  The display was well received and boosted our sales in the category by 40% over last year, whereas sell through of highlighted products were 60% within 30 days of hitting the floor.

To improve the sales of specific categories like Linen shirts and summer shorts, the idea was to create attractive displays utilizing pillars and additional tablespaces in stores. Above is a concept Illustration for Linen Shirts promotion.

Shorts display was centered around a beach holiday theme. Minimal props and strong price point callouts were juxtaposed with colors that hinted towards summer and its sunny escapes. A strong impactful beach image is used to quickly take the viewers attention, a 3D surfboard is used as the main prop to hang various shorts options. 

Summer shorts - Concept Illustration

Summer shorts -  Initial Concept illustration on Nautical theme