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Georgia typeface branding feature selling proposition

Georgia is a serif typeface designed in 1993 by Matthew Carter and hinted by Tom Rickner for the Microsoft Corporation. It was intended as a serif font that would appear elegant but legible printed small or on low-resolution screens. The font is inspired by Scotch Roman designs of the 19th century and was based on designs for a print typeface in the same style Carter was working on when contacted by Microsoft; this would be released under the name Miller the following year. The typeface's name referred to a tabloid headline claiming "Alien heads found in Georgia."
Georgia typeface branding feature selling proposition
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Georgia typeface branding feature selling proposition

Published: