DIFF Eyewear Campaign

I chose to do this billboard ad because both girls are wearing DIFF eyewear and to me it seemed like an ad that would be on a billboard somewhere and capture peoples eye. The colors stand out a lot because of the pool background and the black and white swimsuits. The simple logo was really all the ad needed to let people know what the ad was for.

This billboard ad was meant to be simple and straight to the point. you see the same glasses but in different shades/colors. It is meant to be versatile to consumers styles and color pallet. 

I chose to do this style of print ad because it shows a handful of the different types of sunglasses DIFF supplies and the different "labels" for them could potentially be the glasses you would wear for those moods. adding the moods for the sunglasses just gives it a little bit of a fun twist on the glasses for whichever mood you are in for that day. The white background i felt was the best choice so that the glasses and the color shades of the glasses would stand out more than if there was a colored background. 

This print ad is intended mostly for magazines. I chose to do this type of ad to show just a few of the different types of glasses they had. the background color is more of a feminine pink because they are girls sunglasses and that color would really stand out against these glasses. 

This print ad is to add more color into peoples lives really. I loved the picture because it was so bright and two different shades of purple but yet they don't clash together. "Pop of color for every style" is referring to how she is wearing dark sunglasses but a bright colored dress, which if you look at the other ad you will see that there are multiple different colors/styles of sunglasses that DIFF provides. Even though the sunglasses are black frames there is still a pop of light brown in the sunglasses. I chose the font to flow with the other two print ads. i think the cursive is a very smooth look and goes well with the brand.