• RISD Cycling needed a new identity and a solid one for their future generations. The conditions were to keep the color hot pink and poke dots. We thought of using 4 circles for the main logo, it seemed simple at first, but we envisioned it as getting dynamic when it branches out into different platforms. Its flexibility allowed us to get crazy on the promotional posters, which represented RISD cycling as being wacky, creative and unique.

    Glenn Jeon
    Brian Park

    Jon Gourlay