Aaron Kasdan's profile

Asheville Music Festival - Apparel and On-Site

On-Site Brochure

The On-Site Brochure presented the largest design challenge of the entire festival experience. I knew that, more than any other piece, this brochure would have the opportunity to define the festival experience as a highly creative, professional venture. The result was a 32 page booklet, printed on newsprint for a light, easy to use guide to the event. To capture the varied offerings of the festival, each page had it's own distinct art style. Due to final detail changes in multiple areas of the event, this entire brochure was completed within the course of a single week.
Various T-Shirt Designs

The "Billboard" design was used promotionally to generate excitement for the event as early as a year prior. With a limited promotional run of 200, these shirts became highly coveted after they ran out.

"Levels" (kids) and "Numbers" were offered for sale at conferences prior to the event.

The kids "Draw" shirt was included with the cost of childrens' tickets and given on-site. Fabric pens were available at the Kids Tent for those who wanted to fill in the design; one of many interactive elements of the festival for families with young children.

The "Volunteer" shirt ended up being one of the more popular designs. It was provided with other incentives for those who generously gave of their time to make this event a reality.
Backstage Pass, Luggage Tag, Flashlight
Asheville Music Festival - Apparel and On-Site
Published:

Asheville Music Festival - Apparel and On-Site

A variety of t-shirt designs and printed materials for use on-site at the Asheville Music Festival, hosted in North Carolina August 2012.

Published: