Dovetail
The Dovetail project started as an abstract mark series. The logo is a combination of the imagery of a shield, as well as dovetail masonry. The concept for the product is artisanal wood carving tools. The dark packaging and high contrast between the yellow and red gives the brand a feel of luxury and sophistication. The package itself is a two-door opening box that opens to reveal wood carving tools that are held to the box with magnets. A certificate of authenticity is included with the product. Featured here is also a shopping bag for single items.
