Mirã is a magazine designed as a school project at Istituto Europeo di Design. We were assigned to develop a special edition of a Brazilian business magazine. We decided to focus on trends and behavioral studies on consumerism and innovation. One of the biggest trends we found was the rescue of our past, mainly the 80's — as we see on fashion brands, movies and TV series. We brought essays wrote by Ponto Eletrônico about AI, lowsumerism, fast fashion, female empowerment, entrepreneurship and politics.

'Mirã', in tupi-guarani, the language of the indigenous tribes that use to live in the region of São Paulo, Brazil, means 'hereafter'. We chose this word as our name because it means what we are here to talk about. We won't bring the answers, but instead we are proposing the questions to our readers. We are thinking about the future, not predicting it, but rather imagining. Our logo was hand-made as a part of the primitive techniques: we are rescuing our origins, our ancestral knowledge. Since we are studying what came before to understand what will come, we also studied our roots. Writing with our hands, speaking in native languages and using colors extracted from natural elements such as flowers and seeds. Brazilian tribes used to paint themselves with red, yellow and blue tones, extracted, respectively, from urucum, açafrão and jenipapo. Our magazine has a minimalist style, in contrast with the density of the content. The essays brought by Ponto Eletrônico are long and has a deep amount of theories. The reading isn't easy, so we thought the visual should be. As we are using the primary colors, we would diverse it through the project, mixing with white pages, illustrations and minimal photographies.