Creating an identity that carries the essence of retail business and establishes a reliable brand.

The logo was developed around creating a ‘Z’ by leveraging on the symbol of the ‘Arrow’ which denotes forward direction and foresight along with the ‘Triangle’ which describes the convergence of all resources at a single spot. 

The colour pallet chosen includes blue and orange. Blue Deep blue signifies reliability and order. Orange gives a sense of vibrancy and freshness while suggesting approachability and convenience. 

In a further attempt to evolve the visual language of the brand we designed a grid with the ‘Z’ logo using the triangular motif and Tangrams to create stark illustrative characters. 

With this approach, we also developed a distinct look for their corporate office using copy and graphics intelligently and aligning it to the company's vision while also motivating employees. 

The application design took on the same visual appeal.