Belvoir Fruit Drinks
Branding
2012
This campaign for Belvoir Fruit Farms was designed to attract a new younger target audience, by designing a set of characters that could represent the brand.
Outcome was Fruit Soldiers, which are attached to a drinking straw, which will be collected by the consumers. Also a book with the theme of all the books is showing the journey taken by the Fruit soldiers, to find their friends who have been captured by the drink, with the aim being to set the delicious flavors free.
Branding
2012
This campaign for Belvoir Fruit Farms was designed to attract a new younger target audience, by designing a set of characters that could represent the brand.
Outcome was Fruit Soldiers, which are attached to a drinking straw, which will be collected by the consumers. Also a book with the theme of all the books is showing the journey taken by the Fruit soldiers, to find their friends who have been captured by the drink, with the aim being to set the delicious flavors free.
Once you have collected five bottle caps, you get a free Fruit Soldier book, which brings more awareness to the brand.
The general theme of all the books is showing the journey taken by the Fruit soldiers, to find their friends who have been captured by the drink. Their aim being to set the delicious flavours f
The general theme of all the books is showing the journey taken by the Fruit soldiers, to find their friends who have been captured by the drink. Their aim being to set the delicious flavours f
Every Fruit Soldier book ends by the soldiers saving their friends from the glass bottle, which cascades the juices ubiquitously.
Type also spills out among the liquid ornate patterns. This will also be incorporated with the promotional material,that can be seen on billboards across the UK.
Type also spills out among the liquid ornate patterns. This will also be incorporated with the promotional material,that can be seen on billboards across the UK.
The font is inspired by Spencerian Script, which is a script style that flourished in the United States from 1850 to 1925 and was considered the American de facto standard writing style for business correspondence prior to the widespread adoption of the typewriter.
